Blog
Welcome to our company blog, where we share insights, updates, and stories that drive innovation and success in our industry.
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How Can You Balance Human And AI Resources In Telemarketing?
Telemarketing has changed significantly over the years as digital technologies such as the internet have added new means of communication, as well as extra opportunities...
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What Are The Best Specialist Telemarketing Opening Lines?
Given that many marketing conversations are short, the first few seconds a specialist telemarketer gets with a lead is the difference between a potential sale...
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New Investment Provides Support For UK Life Sciences Sector
In the year since the government’s Life Sciences Sector Plan was introduced, the industry has attracted considerable new investments from both private and public...
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What Does £3 Billion Investment Mean For UK Life Sciences?
The UK is home to many innovative industries, among them is the life sciences sector. The sector is ever-expanding and encompasses a diverse range of...
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What Do Marketing Response Rates Tell You About Campaigns?
The marketing response rates of life science telemarketing campaigns should never just be measured in initial response rates. What matters more is how the buyer...
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How Can Clean Data Use Improve Telemarketing Results?
In some ways, the business of life science telemarketing has changed very little, as the methods of contacting potential customers remain the same. However, there...
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What Are The Worst Opening Lines In Specialist Telemarketing
First impressions are never not important, but in specialist telemarketing fields such as life sciences, they can be the difference between a revolutionary product getting...
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Does Call Time And Call Frequency Matter In Telemarketing?
Every part of your marketing budget should be invested wisely in ways that will ultimately lead to conversions, and this is especially true in specialist...
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5 Reasons Why Human-led Telemarketing Still Gets Results
With the increasing push to shift to AI for a whole range of services, you could be forgiven for thinking that the era of telemarketing...
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Which Telemarketing Mistakes Can Thwart Your Campaigns?
The most effective marketing campaigns are meticulously planned to take into account any possible circumstances, minimise potential issues and treat your leads, customers and peers...
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ABPI Launches New UK Life Sciences Innovation Taskforce
The Association of the British Pharmaceutical Industry (ABPI) has announced the creation of a joint taskforce with the UK government to help drive innovation in...
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How Can You Measure The Success Of Telemarketing Campaigns?
In the world of B2B marketing and sales, phoning people can cut through the noise of the digital environment and get your product or...