Blog
Welcome to our company blog, where we share insights, updates, and stories that drive innovation and success in our industry.
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What Are The Worst Opening Lines In Specialist Telemarketing
First impressions are never not important, but in specialist telemarketing fields such as life sciences, they can be the difference between a revolutionary product getting...
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Does Call Time And Call Frequency Matter In Telemarketing?
Every part of your marketing budget should be invested wisely in ways that will ultimately lead to conversions, and this is especially true in specialist...
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5 Reasons Why Human-led Telemarketing Still Gets Results
With the increasing push to shift to AI for a whole range of services, you could be forgiven for thinking that the era of telemarketing...
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Which Telemarketing Mistakes Can Thwart Your Campaigns?
The most effective marketing campaigns are meticulously planned to take into account any possible circumstances, minimise potential issues and treat your leads, customers and peers...
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ABPI Launches New UK Life Sciences Innovation Taskforce
The Association of the British Pharmaceutical Industry (ABPI) has announced the creation of a joint taskforce with the UK government to help drive innovation in...
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How Can You Measure The Success Of Telemarketing Campaigns?
In the world of B2B marketing and sales, phoning people can cut through the noise of the digital environment and get your product or...
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How Can You Manage Complex Telemarketing Questions & Queries
Everyone has had that moment where they are asked a question that completely catches them off guard. It happens in client meetings, in job interviews...
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Why Do Some Telemarketing Prospects Hang Up Immediately?
It is the one common situation every telemarketer, sales lead and business fears; a friendly representative from your company calls a prospective client who seems...
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How Are Cold, Warm And Hot Leads Engaged With Differently?
Winter is a very odd season for telemarketing, as the focus of many businesses is on consolidating, finishing anything that can be done at the...
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How Can You Turn Around A Tough Telemarketing Conversation?
Conversational marketing is as much about learning, empathy and listening as it is about the ultimate sale, and this is especially true in specialist markets...
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How Can You Ensure Your Marketing Promotes Ethical Values?
There are a lot of ways to market products, some of which are more effective in the short term, whilst others will ultimately prove to...
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The Importance Of Specialised Telemarketing In Life Sciences
Whether marketing a new product or wanting to improve lead generation, life science companies should consider outsourcing their telemarketing to specialists who can offer them...